Cover page of a report titled 'Big Dot Report' with a logo that says 'Big Dot,' and the subtitle 'Fuel your day the Dutch way.' The report is from Team A114.
Group photo of team members, including headshots of Christopher Perez, Evan Proper, Alexa Walquist, Jack Zgodny, Julienne Everett, Lauren Taaffe, and Matt Golinas, with team logo and consulting company branding.
Table of contents page from a document, listing sections and their corresponding page numbers, including Executive Summary, Leadership, Marketing, Operations, Finance, and Work Cited.
A page from a book or report showing a section titled "STATE" with the letters S, T, A, T, and E highlighted in orange on the left side of the text. The text discusses providing factual elements, detailing conclusions from conflicts, engaging in conv
A marketing report discussing coffee RTD products, target segments, and market strategies with a Big Dot logo at the bottom.
Product information page featuring a white bottle of Double Shot Espresso Vanilla Latte with an orange circle label listing ingredients, including oat milk, guarana beans, and sugar-free vanilla syrup.
Bottle of Big Dot Energizing Double Shot Espresso Vanilla Latte with black background and orange and white label, featuring the Big Dot logo and product information.
A close-up of an orange can of Big Dot Nitro Cold Brew coffee with the logo, product information, and a barcode. The can is labeled as 100% recyclable and zero sugar.
Page 50 from a research document comparing BioOpt and Organic Arc inventory costs and performance metrics, including tables with data and a small logo in the bottom left corner.

My team, One Five Six Consulting, completed a consulting case project that challenged us to create a coffee company, including branding, product development, promotions, and packaging design. The project focused on expanding a Dutch coffee shop beyond its four walls into retail-ready ready-to-drink (RTD) products.

The case required us to develop two RTD products: an energy-focused coffee targeted to a specific market, and an innovative coffee product of our choice aimed at a different audience. Before creating the report, we defined the brand, identified target audiences, and determined the products we would produce. Our team worked across every aspect of business strategy, including finance, operations, marketing, and leadership.

As Marketing Director, I designed the report layout, logo, products, and all advertisements. I also conducted audience research to identify profitable target segments and created campaigns that made the products accessible and appealing to customers. All visual elements throughout the 65-page report were my work. Out of more than 300 competing teams, One Five Six Consulting finished in the top 17.

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