Instagram Rebrand

Over the past four months, I led a complete rebrand of the Hoosier Catholic Instagram. Previously, the account lacked a clear strategy and consisted mainly of event announcements and post-event photos. I implemented a cohesive visual and content strategy built around a clean, simple theme focused on community encounter. Each post now aligns with one of our core messages—getting to know people in the community, learning about the capital campaign, or fostering faith engagement. I also introduced Instagram highlights that provide essential information about St. Paul Catholic Center, including our ministries, sacraments, and community events. The refreshed look and consistent storytelling have strengthened our brand identity and deepened audience connection.